Hi there, I’m Amanda
I am an enthusiastic marketing professional with 6+ years of experience leading creative and innovative internal and external marketing campaigns. With a passion for visual storytelling, I work across all departments to create compelling content.
Thanks for stopping by.
Digital Marketing Manager
November 2022 - Present
Marketing Manager
June 2021 - November 2022
Marketing Coordinator
June 2019 - June 2021
Marketing Assistant
June 2017 - June 2019
Student Outreach and Marketing Intern
May 2016 - June 2017
Marketing and Communications Intern
August 2015 - August 2016
Manage LinkedIn, Facebook and Twitter accounts for family of six companies, developing strategic campaigns, building community, increase client reach and engagement, and support broader company marketing goals.
Monitor and analyze social media performance across channels, derive actionable insights from metrics and marketing data, organically growing LinkedIn following by 210%.
Working with different stakeholders across departments to design a wide variety of both print and digital collateral; content for social, brochures, presentations, internal communications needs, email campaigns, and video content.
Manage website CMS activities including page creation/layout, website maintenance and on-page SEO. Work closely with 3rd party creative firm, overseeing the company's current website redesign.
Analyze and report on google analytics (and other 3rd party analytic sites) to understand online digital experience across the website and digital advertising channels for campaigns. Responsible for reporting on marketing campaigns that promote a company and products, enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Solely executing full event management effort for one of the healthcare industry's largest exhibitions; including the conceptualization, logistics, budgeting, promotions, operational management, and post-event reporting, lead generation, and analysis. Manage company event calendar throughout the year including all trade shows, speaking engagements, and quarterly all-employee meetings.
Write, develop, design, and coordinate corporate-wide employee communications to over 3,000+ employees for several different departments including Human Resources and Innovation.
Spearhead both internal and external communications for the company's newly formed Inclusion and Diversity council, assisting in coordinating roundtable events, designing promotional graphics, project managing monthly video series, promoting internally through emails as well as externally when appropriate on social media.
Communicate with multiple departments, consolidating ideas and direction, to design and write dynamic, compelling content for all sales materials including videos, webinars content, infographics, blog posts, pitch decks, and case studies to promote the company.
Launched five brand designs, both internal and external, from brainstorming to inception. Designed logo and graphics to support.
Manage a PR agency, part-time copywriter, and intern, to align marketing priorities, and coordinate press releases, articles, podcast recordings, and other media-related initiatives.
Managed and maintained official company Facebook, Instagram and Twitter pages to facilitate interaction with customers.
Informed customers of immediate news.
Photographed company events for marketing initiatives.
Designed and developed graphics for several marketing platforms including website, promotions and posters.
Efforts resulted in a 106% increase in Instagram followers and a 253% increase in average photo likes.
Efforts resulted in a 9% increase in page likes on Facebook and a 93% increase in followers on Twitter.
Developed, planned and published daily tweets for all Southwest Affiliate Twitter accounts.
Devised and applied my own initiative to gain customer interaction for the 2016 Olympic promotion.
Worked alongside the Digital Strategies Team to promote, plan and publicize events, key months and social media initiatives by creating videos and graphics.
Assisted with the development and design of marketing and support materials.
